Making your data work for you
Publish date: 08/09/2025
Looking back, every decade has brought its own ground-breaking inventions in the quest for safer driving. Three point seatbelts in the 1950’s, new crumple zones in the 60’s, anti-lock braking in the 70’s. The concept of driver safety and incident prevention isn’t new, but it has entered a whole new league in recent years, changing the fleet landscape significantly and making the risk of serious injury far lower than is used to be.
Our vehicles are among the safest ever made
New vehicles rolling off the production line are the safest ever made and this must be music to the ears of fleet managers. That safety comes in the form of stronger vehicle body materials that better protect us in the event of a collision, and a wealth of safety technology that cruises, steers and brakes on our behalf. It’s a world away from the boom in vehicle safety rules in the 1960’s.
Our vehicles have impressive levels of connectivity and work in tandem with the huge range of road safety devices available, which allow fleet managers to configure solutions to perfectly fit their fleet operation. These devices are continuously collecting, storing and transferring real-time information around speed, driver behaviour, geo location and SMR requirements.
But that drives a whole new set of challenges for fleet managers, in filtering, managing and acting upon the huge amount of data produced.
Discovering the true value of data
Our vehicles and the devices within them are generating more data than ever before and for many fleet managers it’s becoming unmanageable. Some level of technical support is required to normalize the numbers and derive useable information and insight from the wealth of information collected, because that’s where the true value can be found.
Harnessing the power of data analytics in this way can proactively support incident reduction, but first we need to pinpoint the pain-points.
FMG’s incident prevention software platform, FMG Indicate, specialises in collating journey data from each fleets’ multiple sources to create one clear picture of the risks within their fleet.
It works with each fleets’ existing hardware devices, such as telemetry, vehicle sensors and dashcam technology, regardless of the providers. It imports the data created and collates this information, together with individual driver data, such as licence checking and online assessment.
A simple user-friendly dashboard
For fleet managers, their masses of fleet data are normalised and presented back in a simple user-friendly dashboard, the perfect starting point for easily identifying, analysing, comparing and managing the actual risks their drivers are facing.
FMG’s dedicated customers teams review this data and support fleet managers in creating and implementing strategies to prevent further incidents. They also liaise with drivers to share insight, discuss recommendations and engage the drivers in incident prevention actions.
For example, pinpointing the location of repeat minor incidents can lead to recommendations for better lighting, signage or road-markings. Regular collisions with stationary objects or parked vehicles incidents could require a wellbeing discussion around driver stress, workload and timescales imposed, or there may be a training requirement. And why was that driver on the road at 4am when that incident occurred? It helps fleet manages take relevant action.
FMG Indicate is one component of an end-to-end incident management solution, designed to provide greater transparency of areas of risk for every fleet, regardless of the number and variety of their data sources, to support incident prevention.
None of us want to think of our drivers being involved in an incident at work, it’s our legal and moral obligation to do all we can to proactively prevent incidents and ensure every driver arrives home safely at the end of every working day. If your incident prevention devices are producing copious amounts of data, you could just be one step away from making sense of it all.